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How to address new expectations from lottery players. Example from Expanding Dragons
With the pervasiveness of digital experiences and the rise of online gaming in today’s society, lottery companies may need to up their game. They can offer more sophisticated instant games that meet players’ new habits and expectations. Let’s take a look at the key features that attract a diverse audience using the example of the...
Make players’ gaming dreams come true with Fortune Wishes
Hop on a magic carpet and enter the world of Fortune Wishes! It is the latest symbol-matching instant game from La Française des Jeux, launched on January 8, 2024. With its theme inspired by the Arabian folktales of the Thousand and One Nights and its sophisticated gameplay, Fortune Wishes has all the ingredients to enchant...
Safari Fury, a rare species in the gaming jungle
Released by La Française des Jeux on December 14th, Safari Fury is a new e-instant that exemplifies how game design can be harnessed to create differentiating lottery experiences online and attract new audiences. Part of the Web Exclusive category of the Illiko® range, Safari Fury has been specifically crafted to take players on a real-life...
Step into the world of ancient Egypt with Treasure of the Pyramids
Treasure of the Pyramids is a new online exclusive lottery game from La Française des Jeux that stands out for its alluring theme that captures the essence of ancient Egypt. Featuring both scratch and symbol matching mechanics, Treasure of the Pyramids also offers players exciting features within its gameplay. Let’s take a deep dive into...
A fresh and merry take on the timeless Bingo game
Creating disruption in the online gaming world does not always require inventing novel gameplays and features to enhance players’ experiences. Adding a modern twist to a classic game like Bingo can be an equally effective way to innovate and attract players. In fact, using existing game concepts can guarantee high engagement upon release since players...
Why Exploration Atlantide opens an ocean of possibilities for scratch games
In the boundless sea of lottery scratch games, Exploration Atlantide released by La Française des Jeux stands out for its ability to offer players a unique experience. Combining different game logics and tricks with an immersive atmosphere, it brings excitement to a whole new level. In fact, Exploration Atlantide engages players by adding several layers...
Mission Nature, when lotteries and institutions join forces for the greater good
Following the “Mission Patrimoine” scratch game dedicated to the preservation of the French heritage, La Française des Jeux has once again teamed up with a public institution to create a game for the greater good. Committed to biodiversity, FDJ launched a scratch game called “Mission Nature” on October 23rd 2023 with the French Office for...
Unveil a new era of lottery excitement with EuroDreams
In today’s digital age, players have developed new expectations for online lottery experiences, fueling the growth of instant games. As a result, draw games have seen less innovation, but EuroDreams aims to fill just this gap. Launched by La Française des Jeux on October 30, 2023, this forward-thinking release shakes up the lottery world for...
Deal or No Deal, the ultimate omni-channel gaming experience
Due to the pervasiveness of digital in everyday life, consumers are now accustomed to engaging with brands and products across multiple touchpoints and moving seamlessly between them. Providing players with a consistent gaming experience across all channels has therefore become essential to maintaining high levels of engagement. With the launch last week of an Instant...
Sit at a virtual card table with As de Coeur
Card game fans will be thrilled to learn that La Française des Jeux recently reissued As de Coeur, a popular game launched in June 2022. This scratch game, available both online and at retail points, brings the simple and refined atmosphere of a card table to life. Let’s explore the game’s unique features below. Providing...
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