Capitalize on seasonality with games such as Popote entre Potes
It is well known that creating games from scratch can be costly for lotteries, as concept development and design often require large investments with uncertain results. To get around this barrier, seasonality is a great ingredient to add to lotteries’ innovation mix. Revamping a popular game over time, especially when leveraging local or seasonal traditions, can guarantee success at a lower cost. The Illiko® game Popote entre potes (which translates as “cooking between friends”), La Française des Jeux follows this exact recipe. Let’s detail below what this game boils down to.
One game, infinite potential themes
Since 2020, Popote entre Potes‘ gameplay has been centered around sharing food with friends. Over the years, it has constantly reinvented itself based on typical French social gatherings and culinary traditions. Previous versions have featured pizza, galette des rois, and barbecue. The latest version released this winter revolves around the famous melted cheese feast called “raclette“.
Extra ingredients to delight players’ taste buds
In addition to its evolving food theme, Popote entre Potes‘ is also notable for its straightforward concept and its bonus game. The relatively simple gameplay consists in players scratching food items at the center of the table that are shared with friends. If they uncover three similar amounts, they win the prize. The bonus game follows the same logic as the main game. Players have to scratch off four additional food items to try and win an extra round of the game.
Another advantage of this game over others is its accessibility. Popote entre Potes has an entry bet of €0.25, which attracts a broad audience and increases players’ return rate.
In short, Popote entre Potes is a great example of a game that makes the most of seasonality. With its ability to recreate the warmth of a wide variety of friendly meals throughout the year and its accessible price point, La Française des Jeux has made this game iconic for players who keep coming back to try the latest versions.
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