Building excitement for the Olympic Games with a bespoke game

In the run-up to the 2024 Paris Olympic and Paralympic Games, La Française des Jeux has developed a tailored-made game to prepare the ground for the event that will mark the summer worldwide. From July 26 to September 8, the French capital will welcome around 15,000 athletes competing in various disciplines as well as millions of visitors. A real challenge that La Française des Jeux is proud to support as an Official Partner.

Launching a symbol matching game called “En Route pour Paris 2024“, which translates as “On the Road to Paris 2024”, is indeed a great way to generate nationwide excitement. Using the official pictograms created for the various disciplines as symbols on the grid, this game fully immerses players in the unique universe of the Olympic Games.

To win the race for the gold medal, players have three chances. Each line that makes up the grid has a specific amount, from €1 to €10,000, that players can win by matching three identical symbols vertically or horizontally. If they uncover +1 or +2 symbols, they can play additional rounds. In addition, if players uncover the mascot of the event, the grid is reshuffled, giving them another chance to win a prize. And if they find a gold medal symbol, they win the amount on it. They can cumulate their winnings throughout the game.

The official logos of the 2024 Paris Olympic and Paralympic Games can also be hidden on the grid. If they are revealed during the game, players will have access to a bonus game at the end of the main game. The bonus game has more of a scratch-off dynamic: players reveal the six cards on the screen one by one in the hope of finding two identical ones and score a podium finish!

By combining popular game mechanics with an accessible price (€1), this game is thus a great celebration of the world’s biggest sporting event and its inclusive spirit, which Paris will soon host.

In general, tailoring games to local events can allow lotteries to reach a wide and diverse audience. If you are interested in developing games custom-made for your national context or localizing existing games, contact our team.