Enchanting new players with gamification: Wizard’s Mysteries, a case in point
With the two-fold objective of attracting new pools of players and converting existing ones to gamified lottery experiences, Wizard’s Mysteries, the fourth game of the FDJ illiko® gamification range, was launched on February 21st 2022. Registering the best eInstant launch with more than 1M€ stakes the first week, the gameplay underlying the Wizard’s Mysteries is definitely carving its path as a blueprint for all other games. Let’s hence explore the various video-game inspired ingredients making up this unbeatable recipe for success.
A casual universe with refined sound & graphic effects
The Wizard’s Mysteries definitely calls upon magic thanks to its uniquely-crafted worlds. Each of them has a sophisticated universe that invokes the power of natural elements (the desert, the mountains, the forest, …) with immersive sound effects which add up to the overall mystical ambience. In addition, unlike physical games, the best of technology was harnessed to create refined graphic effects that make the game captivating. Creating distinct atmospheres for each stake level is definitely one of the main reasons why gamification fuels the excitment of players which look forward to discovering each stage.
An innovative & adventurous plot line
The first key ingredient of this unique gameplay is the ability for players to progress within the game by unlocking six successive worlds. Each world corresponds to a specific stake and has a different matrix size. The entry level is accessible from 0,10€ and the top one from 3€. Players have to collect six symbols from the same symbol family to win the attached prize and move up. This perceived complexity attracts a wide range of players and it is especially popular amongst millennials used to these types of gamification.
A virtual goods collection logic to retain players
Collecting matching symbols is not all there is to this game. From the third world, players are also stockpiling lightning strokes as they play in a gauge which, once filled with 16 lightning strokes, enables them to unlock a bonus game in an exclusive world. To reinforce the gamification dimension and boost player’s return rate, the collected lightning strokes are saved from one world to another. This rewarding path has been key to win players’ loyalty on the long-run.
In short, the Wizard’s Mysteries is casting a spell on new online lottery players thanks to its unique video-game inspired gameplay consisting in a progression logic within sophisticated worlds and the possibility to unlock exclusive features with tokens collected along the way. These distinctive ingredients also contribute to the evolution of existing players’ gaming habits. For all of these reasons, this e-instant game was propelled as a top-drawer within FDJ Illiko Games.
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