The power of gamification: Casse Cash case study
Casse Cash is the newest game from FDJ Gaming Solutions. Featuring the most common lottery symbols (gems, lucky charms, dice, etc.), this game may seem ordinary at first glance. However, it is rather unique since it leverages several gamification elements to keep players coming back for more. We break down these gamification elements below.
At the start of the game, players are asked to select a favorite symbol from the 5 available. This gives them a sense of control over the outcome of the game although it is based on pure luck. Then, they must crack open geodes which are crystals filled with hidden symbols. If players uncover their favorite symbol at least 4 times, they win.
In addition to providing players with choices, Casse Cash includes a bonus game. Players are enticed to collect stars throughout the game in order to unlock it. When 5 stars are found by breaking the geodes, players are granted access to an extra game and they are presented with a new symbol choice that may be hidden in a pile of tiles. Players must turn each tile over to try and find it, which adds a layer of complexity to the game. But here’s the trick: each symbol comes in three similar forms with slight variations to add suspense.
Last but not least, if players do not reach the required number of stars to enter the bonus stage, their progression is saved and they can try again by placing another bet, hence encouraging them to return.
The successive choices this game presents to players, along with the logic of symbol accumulation to access a bonus level, is a prime example of how gamification can bolster players’ engagement.
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