Leveraging game families to cross-sell online lottery games

Releasing game families is one of the strategies a lottery can adopt to diversify its online portfolio. These families usually promote one single game with different price ranges and reskins in order to address all kinds of players’ purchasing behaviors. They also grant players already interested in a particular game with the opportunity to potentially win bigger prizes if they raise their bets. For lotteries, it is equally rewarding as game families incite players to remain in the same universe and try several variations of the same game, hence increasing revenues.

At La Française des Jeux, this simple yet efficient cross-selling offer is introduced to Illiko© players in a timely way when they finish a game part of a family. Below two examples:

La Ruche d’Or (Money Comb) offers three variations of the same symbol matching game with different price points. It exists in mini (€0,5), regular (€1), and maxi (€2) versions.

ruche d'or game families
The Gold Beehive game family

Precius Aurus is also a symbol matching game which provides players with a potential win of €10,000 for a €1 stake. Originally led by a Leprechaun, it also exists in a €5 stake version with an ogre. Called Precius Max, it offers a potential payout of €200,000.

precius aurus games families
Precius Aurus & Precius Max game family

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