To adapt to changing needs in an evolving industry, engage players more deeply and boost its contribution to Israeli sport, ISBB decided to deploy its operations across all channels.
Despite strong competition, we were awarded the tender to provide ISBB with a solution for web and mobile sportsbook in 2012. After having successfully launched their digital channels with our Advanced Betting Platform and raise their digital at ca. 15% of their global sales, ISBB extended our contract in 2015 to connect their retail shops.
ISBB have now an omni-channel platform supporting their sportsbook and their player management on which they will be able to progressively develop customer centric approaches. Since we started to cooperate the ISBB became a fast growing betting operation and have now entered the top 10 of the betting operators within the WLA.
Formed in 1967, the ISBB was granted the sole rights to provide sports betting in Israel. Over the past decade, ISBB has dedicated over NIS 3 billion to advancing sport in Israel.